Digital Marketing Executive
  • India , Hyderabad
  • Full-Time
7 M ago
2
Job Description

    You will be responsible to streamline digital activities & increase company / client’s digital exposure:

  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
  • Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A/B testing to optimize digital marketing performance.
  • Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
  • Using customer insights to construct effective CRM campaigns.
  • Measuring, monitoring and analyzing effectiveness of email marketing activities against goals (ROI & KPIs).
  • Driving performance marketing via Google Ad Words, PPC, SEO/SEM, Display Ads, Customer Acquisition Funnel and Facebook Ads.
  • Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.
  • Planning and executing viral marketing campaigns across a range of social media platforms.
  • Working on app store optimization.
  • Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

Desired Candidate Profile
  • You must have good knowledge ideally in Digital Marketing within IT industry.
  • Knowledge within Social Media/ Viral Marketing, App Marketing, CRM/ Loyalty Marketing, Startup Experience, Customer Acquisition Funnel and Performance marketing would be a strong advantage.
  • You must have good knowledge of Web Analytics Tools (eg. Google Analytics).
  • You should be strong team player who can manage multiple stakeholders.
  • You enjoy finding creative solutions to problems.
  • You should possess strong analytical skills and are comfortable dealing with numerical data.
We ensure our employees / work personal’s health & safety first by maintaining the office premises sanitized. Our employees maintain social distance and by regular mandatory temperature checks, we as a team defend un-certainties.

We are looking for Digital Marketing Executive who could thrive our goals to an extra mile.

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